У дисертації розвинуто теоретико-методичні засади і розроблено практичні рекомендації щодо вдосконалення фінансового регулювання розвитку суб'єктів господарювання. Виділено сутнісні характеристики фінансового регулювання розвитку суб'єктів господарювання, на основі яких уточнено його зміст. Уточнено структуру фінансового потенціалу суб'єктів господарювання. Розроблено концептуальну модель фінансового регулювання розвитку суб'єктів господарювання. Здійснено аналіз джерел розвитку фінансового потенціалу суб'єктів господарювання та запропоновано методичний підхід до його оцінки. Визначено тенденції сучасного стану інвестиційної діяльності в Україні та виявлено проблеми, які слід ураховувати в процесі регулювання. Удосконалено методичне забезпечення комплексного аналізу інвестиційної привабливості суб'єктів господарювання. Обґрунтовано формування стратегії фінансового регулювання розвитку суб'єктів господарювання. Обґрунтовано послідовність регулювання структури капіталу суб'єктів господарювання. Запропоновано методичний інструментарій фінансового контролінгу, орієнтованого на фінансове регулювання.^UThe dissertation develops theoretical and methodological principles and develops practical recommendations for improving the financial regulation of economic development. The main characteristics of financial regulation of development of business entities are determined: purposefulness of influence on financial support of enterprise development; dynamics of the system of financial regulation of business entities; ability to adapt and develop the system, on the basis of which its content is specified. The relationship between financial regulation and business development is shown. The structure of the financial potential of business entities by functional orientation is specified: the potential of financial security, the potential of financial flexibility, the potential of value creation.A conceptual model of financial regulation of business development is proposed, which provides for the use of special tools of financial regulation: investment attractiveness analysis, financial regulation strategy, analysis and assessment of financial potential of business entities, financial controlling.An analysis of the sources of development of the financial potential of business entities is performed, which allowed to identify general trends in capital formation in Ukraine at the micro level and to identify potential sources of development.A methodical approach to assessing the financial potential of business entities as an integral characteristic of the level of compliance of the factors of financial potential components (financial security potential, financial flexibility potential, value creation potential), which allows to determine the level of financial potential (critical; low; sufficient, high) ) and to form an information base for the development of a strategy for financial regulation of the development of economic entities. The structural features of capital formation of industrial enterprises as a prerequisite for the selection of indicators for assessing the level of financial potential of economic entities and identify negative trends: low share of equity, risky capital structure and their significant dependence on creditors. The system of indicators that are defined as guiding parameters of the potential of financial security, financial flexibility and value creation is substantiated.The current trends in the state of investment activity in Ukraine are identified and the problems that should be taken into account in the regulatory process are identified. Improved methodological support for comprehensive analysis of investment attractiveness of business entities based on the selection of components of an integrated indicator that takes into account the interests of investors by including an assessment of investment attractiveness based on international indices, region - provides an opportunity to assess the investment attractiveness of the region; business entities – allows you to assess the investment attractiveness based on an assessment of the financial condition of business entities and the results of environmentally oriented activities.The sequence of formation and implementation of the strategy of financial regulation of the development of economic entities is substantiated. Alternatives to the strategy of financial regulation of business development are formed by types of strategies: financial support for accelerated growth of the company, financial support for stable growth, financial support for stabilization, anti-crisis financial strategy and strategic position. The choice of financial regulation strategy based on the criterion of economic added value is substantiated. The sequence of regulation of the capital structure of business entities is proposed.To organize financial controlling focused on financial regulation, it is proposed to use an integrated EVA-ERM model, which provides an opportunity to assess the risks of loss of value at all stages of financial regulation of business development. A key element of financial controlling is the monitoring of the risks of loss of value of economic entities. Considerable attention is paid to the analytical support of monitoring the risks of loss of value of economic entities, which includes the identification of risks, analysis and assessment of the complex of risks, the choice of risk management tools within the acceptable level. In order to develop preventive strategic and tactical measures to mitigate the impact of business loss risks in the future, it is proposed to use the method of stress testing, for financial regulation within the allowable risk, Schuhart cards were used.