В диссертационном исследовании проведен анализ сущности конкурентоспособности заведения общего среднего образования (далее ЗОСО) и управления развитием этим феноменом. Установлено, что конкурентоспособность ЗОСО отличается от трактовки конкурентоспособности в экономических науках, конкретизировано содержание понятия «конкурентоспособность учебных заведений» и определено содержание понятия «управление развитием конкурентоспособностью ЗОСО». Определены элементы управления конкурентоспособностью ЗОСО. Построена модель управления развитием конкурентоспособностью ЗОСО, на основании факторно-критериальной субмодели определены характеристики уровней конкурентоспособности ЗОСО, что позволяет принять адекватные управленческие решения и влиять на развитие конкурентоспособности ЗОСО. Ключевые^UPh.D. thesis is devoted to the development of competitive management of an educational institution. This research analyzes the philosophical and social basis of competitiveness of General Secondary Educational Institutions and the management of development of this phenomenon. In particular, it was found that the competitiveness management of an educational institution should be based on a strategic management methodology. The research determinates that a qualitative indicator of the activity of General Secondary Educational Institution, which affects its level of competitiveness, is the continuous support for innovation in the management of the Educational Institution. The principle of innovation in managing the competitiveness of the General Secondary Educational Institution must be ensured through the support of pedagogical innovations, creative initiatives and creativity by school's management. It was found that the competitiveness of General Secondary Educational Institution differs from the generally accepted in the economic sciences the interpretation of competitiveness, because it is characterized by its multifunctional nature and extended range of activities, which provides not only purely economic, competitive aspects of competition, but also various forms of cooperation strategies and tasks with other Educational Institutions, government agencies and businesses, employers and more. On the basis of a series of researches summarizing existing definitions and the competitiveness of organizations and enterprises in different fields of knowledge clarified the concept of «competitiveness of Educational Institutions» and defined the concept of «competitiveness of General Secondary Educational institutions». In particular, «competitiveness of Educational Institution» is defined as a complex characteristic of educational organizations in specific market conditions and for a certain period of time, which lies in the available and potential abilities (opportunities) to provide an appropriate level of educational services that meet the needs of society for training highly qualified personnel and contribute to the formation of key competences and increase the competitiveness of graduates in the labor market, and the educational establishment itself is in demand among consumers of educational services and is constantly evolving due to the interdependent and interrelated processes of comprehensive cooperation and competitiveness (competitiveness) between it and other educational institutions in order to achieve the most favorable positions in the market of educational services at the expense of a number of inexpensive aimed at: improvement of consumer characteristics and increase of consumer value of educational services; focus on the unmet demand and current prospects of development; design and development of new pedagogical services and programs, educational technology innovations in the organization of training others. Determined that the controls are designed to ensure a high level of competitiveness General Secondary Educational institutions are: the educational process; marketing and financial and economic component; innovative management strategies and advanced educational technologies; organizational and corporate culture; strategic-management component; logistical and technological provision of the educational process; staff competitiveness. Substantiated the thesis that technology usage model of development management General Secondary Educational institutions competitiveness based on the creation and implementation of complex innovations for the continuous quality assurance of educational services and increased competitiveness educational organization (educational institution). One of these innovative technologies for organizing the targeted activities of the subjects of the educational process is project management, which can be used to implement management models in the practical work of the General Secondary Educational institutions.