У дисертації проаналізовано видовищну зачіску як історичний, соціальний, культурний, мистецький феномен; її форми, призначення, специфіку як художнього витвору. Виявлено недостатньо досліджені проблеми видовищної зачіски в ділянках історії перукарського мистецтва, дизайн-технологій, науково-категоріального апарату. Здійснено порівняльний аналіз її історично сформованих стилістичних модифікацій та, водночас, прийомів інноваційних рішень в контексті сучасних дизайн-технологій.Відзначено, що специфіка сучасної видовищної зачіски та її модифікації, відповідають провідним стилістичним тенденціям часу та запитам моди, згідно загальнокультурного стану суспільства. З'ясовано практичні прийоми композиційно-конструктивного рішення видовищної зачіски в контексті сучасних дизайн-технологій. Розкрито роль подіумних презентацій в поширенні бізнес-ідей щодо видовищної зачіски як продукту сучасної індустрії моди та дизайну. Представлено авторську технологічну модель створення видовищної зачіски.^UThe dissertation clarifies the specificity of the modern spectacular hairstyle and its modifications, its correspondence to the leading stylistic tendencies of the time on fashion requests, according to the general cultural state of society. The work founds out the practical techniques for the compositional design of a spectacular hairstyle in the context of modern design technologies. It also reveals the role of catwalk presentations in spreading business ideas on a spectacular hairstyle as a product of the modern fashion and design industry. The author presents a technological model for creating a spectacular hairstyle.The research analyses the appearance of a spectacular hairstyle, due to objective historical reasons and the society development, been evidenced and embodied by samples of different nature and origin. These include written sources, documents, literary works, archaeological and ethnographic materials, historical and cultural monuments, and works of art, photographs and audiovisual materials. Their consideration and analysis shows the need to expand the research base through the introduction of scientific data, the need for their understanding to determine the role, place and significance of a spectacular hairstyle as a cultural and artistic phenomenon, a work of modern design and a product of the fashion industry. The work reveals how widely these issues are covered in the scientific literature.The dissertations works out the ideas on the methodological approaches of the contemporary art and fashion historians, designers, and image makers developed by them in the XX – beginning XXI century in the study of fashion, style, image, hair, laying the basis of this study scientific direction formulation. This is the genesis of a spectacular hairstyle, the interaction of its stylistic and image elements, the technical and technological components of its implementation (modeling), etc. The classification characteristics of certain types, subtypes and components of a spectacular hairstyle thereare the data, the analysis of which allows to take into account such indicators as materials (natural and artificial); methods of creating hairstyles (technical, designer); design parameters (methods of preparing hair, structural details, methods of attachment), the purpose of creation (a hairstyle target).The work analyses the spectacular hairstyle, having been formed and been popularwithin society for thousands of years, due to historical and political conditions, religious requirements, and aesthetic ideals of the time. It was influenced by lifestyle, traditions, fashion, and personal tastes. The hairstyle is an attribute of class identity and belonging, as a result of which it has a wide range of functions.The issues of building a personal image, techniques and technology of hairstyle modeling, the place of a spectacular hairstyle in the modern fashion industry are considered. Image technologies, applied by a modern master of hairdressing art, a spectacular hairstylesdesigner, are based on imaginative ideas, thus visualizing the result, forming its essential content, ideological and thematic basis of the project design, the basis for goals and objectives. The selection of techniques and materials is also oriented towards their implementation.A new level of a spectacular hairstyle presentation is the catwalk shows and professional art events – festivals, competitions, championships of various target areas. The hairdressing festival, being a kind of national holidays, is a spectacle, serving as an important mechanism for transferring cultural traditions from generation to generation, the center of creative atmosphere, a place for popularizing spectacular hairstyles, one of the key design sites where, thanks to a public demonstration, projects are modified into everyday forms and become available to the masses.The obtained results will contribute to the development of hairdressing art and contribute to increasing the artistic and aesthetic level of the Ukrainian hair designers' competitiveness at the world level.