Мета статті - аналіз маркетингової структури (4P) пам'ятників ЮНЕСКО в Азербайджані і визначення необхідності отримання більш чіткого бачення майбутньої стратегії. Стаття присвячена маркетинговому поєднанню трьох пам'ятників Азербайджану, які включені до культурної спадщини ЮНЕСКО (Гобустанський заповідник, Дівоча вежа, Палац Шірваншахів), щоб дізнатися подробиці 4P. Кожна компанія повинна уточнити потреби і вимоги клієнтів. Показано позитивний вплив ролі Marketing Mix в просуванні азербайджанських пам'ятників ЮНЕСКО в світі. Позитивний вплив уряду Азербайджану та маркетингу спадщини на просування пам'яток ЮНЕСКО є незаперечним фактом. У статті є багато інноваційних ідей, які ніколи не застосовувалися раніше.

The objective of the research was to investigate the effect of the internet addiction on sleep quality in university students. The sample of the study consisted of the students who were studying in Erzincan Binali Yildirim University, 2017 - 2018 academic year (n = 419). The study data were collected using the Personal Information Form, the Young Internet Addiction Questionnaire-Short Form and the Pittsburgh Sleep Quality Index. Analysis of the data was performed using percentile, averages, and Pearson correlation analysis. The average age of the adolescents participated in the study was 20,54 +- 1,92; 65,6 % were female. Adolescents' Young Onternet Addiction Test total score average was 26,58 +- 8,96 and the Pittsburgh Sleep Quality Index total score average was 6,51 +- 2,99. A positive and statistically significant (26,2 %) correlation was found between the Young Onternet Addiction Test total score and the Pittsburgh Sleep Quality Index total score of the adolescents. Conclusions: internet addiction disrupts sleep qualify in university students and causes sleep disorders.

The objective of the research was to investigate the effect of the internet addiction on sleep quality in university students. The sample of the study consisted of the students who were studying in Erzincan Binali Yildirim University, 2017 - 2018 academic year (n = 419). The study data were collected using the Personal Information Form, the Young Internet Addiction Questionnaire-Short Form and the Pittsburgh Sleep Quality Index. Analysis of the data was performed using percentile, averages, and Pearson correlation analysis. The average age of the adolescents participated in the study was 20,54 +- 1,92; 65,6 % were female. Adolescents' Young Onternet Addiction Test total score average was 26,58 +- 8,96 and the Pittsburgh Sleep Quality Index total score average was 6,51 +- 2,99. A positive and statistically significant (26,2 %) correlation was found between the Young Onternet Addiction Test total score and the Pittsburgh Sleep Quality Index total score of the adolescents. Conclusions: internet addiction disrupts sleep qualify in university students and causes sleep disorders.