The article deals with the issues related to the Polish life insurance market in the context of applied information and protection policy solutions. The role of applying a new approach to protect consumer rights in the insurance market is highlighted. The importance of setting new regulatory standards and practices on the part of supervisory authorities has been emphasized in order to increase the transparency of products and the application of certain solutions or the prohibition or limitation of the sales of certain insurance. On the basis of data from the security institutions, the main problems of the Polish life insurance market from the perspective of consumers have been presented and the practices necessary to protect clients are identified.

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