In the article there are analyzing problems of international cultural integration and differentiation, particulation of cultures in the globalization conditions. These processes form the dialectical anti-word which is taken as a motive power of the cultures change with the same saving of its basic principles. The historical and social-cultural experience proves that the most detailed process of cultural integration is globalization. This doesn't avoid the cultures differentiation which is presented as the same objective process as integration. The article concludes that even when common structures of the global culture are existing particuliarization, localization of their sense and functioning are taking place in local cultures.

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