Предлагаемая читателю книга, автором которой является издатель популярного на Западе электронного еженедельника «Ваш бизнес» Ларри Дотсон представляет собой краткое руководство по маркетинговой работе в сети INTERNET, охватывающее основные разделы достаточно устоявшейся за рубежом науки, именуемой электронным маркетингом (e-marketing), составляющим неотъемлемую и, пожалуй, одну из наиболее сложных и объемных подотраслей гораздо более обширной науки – электронной коммерции (e-commerce). Книга посвящена основным инструментам маркетинговой работы в электронном бизнесе – привычным для пользователя Сети средствам коммуникации, которые в умелых руках при должном подходе достаточно легко, как показано в данной книге, превращаются в средства продвижения товаров и услуг практически любого вида и практически на любом рынке.

Most sales and marketing consultants subscribe to an “event” model of selling. You will find books written on single subjects such as closing the sale, referral selling, and overcoming objections. Many of these models and books are loaded against long-term success in selling professional services. Selling professional services is not an event, it is a process. Although pieces do have usefulness when placed in the context of the selling process, you may develop great skill in closing the sale and still not close many sales because you closed too soon or too late. This book, addressed to senior associates and partners of accounting, law, consulting, and other professional business services, describes selling as a process. I cover the three levels of the selling process:The development of the relationship, the buying process of the client, and the selling process of the professional. This is the process we use in The Rainmaker Academy, a leadership and business development program for professionals. It has been tested and found highly effective in hundreds of the world’s most successful firms.

Upgrade to a digital lifestyle! Absolute Beginner's Guide to Windows XP, Second Edition is not just about using Windows, but also about how to live in a digital world where you can share pictures over the Internet, download music from websites, communicate with long-distance family and friends on the computer, and more. Step-by-step instructions will show you how to accomplish key tasks and take precautions to protect your computer from viruses and spyware.

FLA/FAIFE places great importance on its biennial World Report. This carefully researched survey provides the information professions with a regular insight into the state of intellectual freedom worldwide as it relates to libraries. It seems to be the nature of the sector that few out and out causes celebres emerge (although a few could be named). The world of journalism is a constant ferment of dangerous and threatening activity, and book publishing produces difficult cases all the time. Internet problems feature prominently in the press and on the Internet itself. Yet it might be possible to assume that libraries exist in an intellectual freedom safe haven. Unfortunately this is not the case. Libraries also share in the threats to privacy and the restrictions on access that trouble the world of knowledge and communication generally. Possibly because the threats creep up on libraries and are often experienced at second hand (for instance, through the suppression of a book or the blocking of a website), they are easier to ignore. The World Report is intended to open our eyes, alert us to dangers and enable us to fight emerging threats or support colleagues in other parts of the world.

This resource delivers to-the-point information on using ADS to build outstanding databases with unparalleled stability, scalability, and performance.

These reviewers contributed their considerable hands-on expertise to the entire development process for AI Game Development. As this book was being written, these dedicated professionals reviewed all the material for technical content, organization, and flow. Their feedback was critical to ensuring that AI Game Development fits our readers' need for the highest-quality technical information.

This guide to keeping your data safe offers the latest security techniques and advice on choosing and using cryptography products. It covers terminology, specific encryption technologies, pros and cons of different implementations, and more.

While Linux vendors promise speed, efficiency, and reliability, it`s the IT professionals who must deliver on that promise. Updated to reflect all the recent changes to Linux version 2.4, this new edition of the McKinnons` popular guide gets system administrators and engineers quickly up to speed on everything they need to know to customize and upgrade their Linux systems. From swap-space options, disk partitions, and installation, through printer and video device configuration and installing and upgrading the Linux kernel, this guide follows the highly successful, classroom-tested approach that the McKinnons have refined during their years as professional trainers. Responding to the ongoing needs of IT professionals for current and reliable information on the latest technologies, Wiley Computer Publishing introduces the Gearhead Press titles. These books, written by accomplished trainers in their respective fields, focus on real-world examples and case studies to give readers the best information on leading topics.

Книга є одним з перших вітчизняних досліджень, присвячених проблемам формування в Україні Інформаційного суспільства та включення нашої держави до загадьноевітопих процесів побудови Глобального інформаційного простору. Автори популярно виклали основні теоретичні та прикладні питання теми: загальні і конкретні визначення, історію виникнення й розвитку ідей, поточні й стратегічні завдання, досягнення й перепони на шляху інформатизації та входження до нової — Цифрової - доби людської цивілізації. Адресована широкому колу читачів.

The task of compiling a register of standards and other works of a similar nature in the field of preservation and conservation is daunting, especially when it is intended to be useful in an international context. Over time, the goal of this work is to be comprehensive in the sense of including citations to translations of documents in addition to the original sources, while still being relatively compact, current, and focused.

This supplement to the consolidated edition of the International Standard Bibliographic Description (ISBD) provides full examples in sixteen languages of cataloguing, i.e., the languages used for notes and other non-transcribed parts of the description. The purpose of the supplement is to make it easy to understand the structure of the ISBD and to improve efficiency in the practical application of the consolidated edition of the ISBD. A preliminary edition of the supplement was published online in late 2009. With the revision of the consolidated ISBD in 2011, it was necessary to revise the Examples supplement. As a result, the new ISBD Examples Study Group prepared tentative text for content form and media type in Area 0 for the examples in the previous version of this document. In addition, some of the examples were put into paragraph format instead of tabular format to demonstrate the differences in display.

These Guidelines have been produced by a working group representing IFLA and the ICA that was commissioned by UNESCO to establish guidelines for digitization programmes for collections and holdings in the public domain. The contract specified that the guidelines should so far as possible be particularly applicable to institutions in the countries of the developing world. Members of the group were nominated by IFLA and ICA and their activities were coordinated by Sjoerd Koopman, Coordinator of Professional Activities for IFLA.

SQL Server 2000 Reporting Services streamlines the process of extricating meaningful reports from your data sources. Hitchhiker's Guide to SQL Server 2000 Reporting Services picks up where the Microsoft documentation leaves off, providing report developers, database administrators, application developers, their managers, and report users with invaluable inside information on the workings of Reporting Services.

This text shows how the integration of PDM and SCM can help organizations quickly and efficiently develop new products and efficiently maintain and update existing products.

The aim of writing this marketing manual is to promote the use of the Information Literacy IFLA – UNESCO logo (International Federation of Library Associations and Institutions (IFLA), United Nations Educational, Scientific and Cultural Organization (UNESCO). The logo was selected from an international competition with the objective of creating an image that would strengthen communication between participants in Information Literacy (IL) programs: those who fund them, the institutions and organizations; those who facilitate the programs, the trainers; and those who benefit from developing information competencies, the learners. The adoption and use of the logo by information literacy professionals will make it an easily recognizable symbol for IL across countries, and will therefore, make IL communication easier.

The Linux Security Cookbook includes real solutions to a wide range of targeted problems, such as sending encrypted email within Emacs, restricting access to network services at particular times of day, firewalling a webserver, preventing IP spoofing, setting up key-based SSH authentication, and much more. With over 150 ready-to-use scripts and configuration files, this unique book helps administrators secure their systems without having to look up specific syntax.

Using Fedora Core Linux and Red Hat Enterprise Linux examples, this guide offers many step-by-step procedures and tools to resolve Linux hardware incompatibilities and system conflicts commonly found in workstation, server and networking environments.

The Business Solutions series was created to provide professionals like you with books that are focused on a specific use or application of a software product. Managing Data with Excel is the ONLY book that focuses on efficient and effective data management, including designing the layout of data on the worksheet and knowing which functions to use to take advantage of that layout. The book features step-by-step descriptions of how to accomplish a task. Also included are Case Studies that present a problem and offer solutions which you can apply to situations you face. Armed with the information presented in this book, you will save time and increase your productivity

  Текст у форматі PDF 2.43 Мб