This incisive, witty book looks at some of the most influential marketing and business philosophies in technology and, through hindsight, provides an educational and vastly entertaining examination of why they didn't work.

Anthrax bacteria are as murderous as South American flesheating ants. An army of ants, traveling in the millions, can decimate an immobilized individual by devouring his flesh layer by layer. Death is gradual and agonizing. Anthrax bacilli do to the body from within what the ants do from without. They attack everywhere, shutting down and destroying the body’s functions from top to bottom. The organisms continue to multiply and swarm until there is nothing left for them to feed on. In 2 or 3 days a few thousand bacilli may become trillions. At the time of death, as much as 30 percent of a person’s blood weight may be live bacilli. A microscopic cross section of a blood vessel looks as though it is teeming with worms.

This volume grows out of an initiative in the World Bank on resource allocation and purchasing (“RAP”), which started in 2000, and continues to publish articles and books related to strategic purchasing. The initiative emerged from such questions in developing economies as: Why do individuals need help in purchasing health services from providers? Is the “middleman” really necessary? Can people not just buy health services in the same way they would go to the local market to buy bread, milk, or fruit—especially since, throughout most of history, that is what most people did? When sick, they contacted local healers directly. Public policy historically was limited largely to protecting the sick against charlatans and was enforced through ethical codes such as the Hippocratic oath. There was no expensive technology, and most serious conditions led to death. Loss of employment and burial costs were the most expensive parts of illness. With industrialization and the scientific revolution, all this changed. As understanding about the causes, prevention, and treatment of illness expanded, interventions become more complex and expensive. Health care was no longer the exclusive domain of traditional healers.

Written by a leading proponent of the philosophy and ethics of healthcare, this volume is filled with thought-provoking and frequently controversial ideas and arguments. Accessibly written, it provides readers with a timely contribution to the current literature on medical ethics, in which the concept of subjectivity is a key issue characterizing current medical humanities. Examining the critical assumption that scientifically-demonstrable facts will remove all uncertainty, the author argues that ethical dimensions of clinical practice do not always arise from undisputed facts, but that they are sometimes to be found at the level of the determinations of the facts themselves. Firmly placing the patient back on centre stage, without underestimating the crucial role which science plays in modern medicine, this volume is an excellent account of ethics and science in healthcare and their proper place in assessing and meeting people’s health needs

This comprehensive collection of rigorous review articles covers both the scientific and practical aspects of using of lower extremity remains for human identification and trauma analysis. On the scientific side, the authors describe the biochemical events of decomposition, detail the use of radiology to facilitate identification and evaluate trauma, and explain principles of osteology, with an emphasis on the implications for skeletal anatomy for age, sex, race, and height estimation. On the practical side, they apply these approaches to trauma analysis and accident reconstruction, including slip-and-fall incidents, impact, traffic, and pediatric injuries, and considerations of foot and footprint identification. Specific case studies discuss the identification process using the foot and ankle and illuminate the forensic potential of feet, footwear, and barefoot impression evidence

Apart from its alliterative appeal, the title of this book expresses a serious topical purpose. In the midst of statistical uncertainty, and even obfuscation, how is it possible to assess the extent of errors and clinical negligence claims in the UK? We are constantly told that we do or do not live in a ‘compensation culture’, which is usually carefully not defi ned, but what are the facts about the number of errors made in our health service in the course of a year? What is the truth about trends in clinical negligence litigation over recent years? Do doctors practise defensive medicine? Who or what is to blame for the upsurge in claims towards the end of the twentieth century? How can patients seek reassurance that the treatment they receive will be safe? How can doctors practise medicine in the best interests of patients without the fear of being sued? One ambition of this book is to put the debate about the so-called compensation culture on a sounder statistical, and hence epistemological basis, and it will be argued that the current Governmental pronouncements, sceptical of the very existence of such a culture are sadly, possibly deliberately, short of the mark in the healthcare context.

Chemistry: An Introduction for Medical and Health Sciences provides students and practitioners with a clear, readable introduction to the chemical terms and concepts that are relevant to their study and practice. Assuming little prior knowledge of the subject the book describes and explains the chemistry underlying many of the most commonly prescribed drugs and medicines. It also includes information on chemical aspects of digestion and nutrition, oxidation, radioactivity and an overview of how chemicals fight disease.

The aim of writing this marketing manual is to promote the use of the Information Literacy IFLA – UNESCO logo (International Federation of Library Associations and Institutions (IFLA), United Nations Educational, Scientific and Cultural Organization (UNESCO). The logo was selected from an international competition with the objective of creating an image that would strengthen communication between participants in Information Literacy (IL) programs: those who fund them, the institutions and organizations; those who facilitate the programs, the trainers; and those who benefit from developing information competencies, the learners. The adoption and use of the logo by information literacy professionals will make it an easily recognizable symbol for IL across countries, and will therefore, make IL communication easier.

Forensic science has come a long way in the past ten years. It is much more in-depth and much broader in scope, and the information gleaned from any evidence yields so much more information than it had in the past because of incredible advances in analytic instruments and crucial procedures at both the crime scene and in the lab. Many practices have gone digital, a concept not even fathomed ten years ago. And from the first collection of evidence to its lab analysis and interpretation to its final presentation in court, ethics has become an overriding guiding principle. That’s why this new edition of this classic handbook is indispensable. The Forensic Laboratory Handbook Procedures and Practice includes thirteen new chapters written by real-life practitioners who are experts in the field. It covers the tried and true topics of fingerprints, trace evidence, chemistry, biology, explosives and arson, forensic anthropology, forensic pathology, forensic documents, firearms and toolmarks. This text also addresses an array of new topics including accreditation, certification, ethics, and how insects and bugs can assist in determining many facts including a margin of time of death. In the attempt to offer a complete and comprehensive analysis The Forensic Laboratory Handbook Procedures and Practice also includes a chapter discussing the design of a laboratory. In addition, each chapter contains educational requirements needed for the discipline it covers. Complete with questions at the end of each chapter, brief author bios and real crime scene photos, this text has risen to greet the many new challenges and issues that face today’s forensic crime practitioners.

Официальный маркетинговый проспект, посвященный карам Ford V-8 1939 модельного года: Ford Fordor и Ford Tudor и их модификациям

Take a look around your community and make a list of truly superior small businesses—ones you trust so thoroughly you would recommend them to your friends, your boss and even your in-laws. Whether your mind turns to restaurants, plumbers, plant nurseries or veterinarians, chances are good your list is fairly short.

A solid brand leaves a positive impression in the customer’s mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct and unforgettable. Karen Post isn’t going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand’s impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!

Trauma in general is a major cause of morbidity and mortality worldwide, and causes more loss of productive years than ischemic heart disease and malignancy together. Cardiothoracic trauma occurs in 60% of multitrauma patients and is 2-3 times more common than intra-abdominal visceral injuries. It constitutes 25% of traumatic deaths and contributes significantly to at least another 25% of these fatalities. Though only about 15% of chest trauma requires operative intervention, a considerable number of preventable deaths occur due to inadequate or delayed treatment of otherwise an easily remediable injury. The aim of this study was to describe rare but serious and sometimes fatal entities in patients with cardiothoracic trauma sustained in two Scandinavian countries, and to determine the outcome.

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Another in the Silver Lake Publishers small business series: an essential resource for starting a business today — after the lessons of the dot.com recession. Most entrepreneurs already know their businesses well and have common sense what they need are fundamental, practical tools for creating successful systems within the business. This book shows them how including: * background discussion of business structures * legal forms for filing necessary paperwork * general advice for how to get started on the right footing * definitions of concepts, markets and market relationships * worksheets, standard letters, sample documents and other tools * a modular system for building the plans and reports that lenders and investors need

Most sales and marketing consultants subscribe to an “event” model of selling. You will find books written on single subjects such as closing the sale, referral selling, and overcoming objections. Many of these models and books are loaded against long-term success in selling professional services. Selling professional services is not an event, it is a process. Although pieces do have usefulness when placed in the context of the selling process, you may develop great skill in closing the sale and still not close many sales because you closed too soon or too late. This book, addressed to senior associates and partners of accounting, law, consulting, and other professional business services, describes selling as a process. I cover the three levels of the selling process:The development of the relationship, the buying process of the client, and the selling process of the professional. This is the process we use in The Rainmaker Academy, a leadership and business development program for professionals. It has been tested and found highly effective in hundreds of the world’s most successful firms.