Have you ever asked for an autograph? Been a music fan? Liked watching well-known personalities on TV? Had a favorite movie star? Enjoyed reading about the rich and famous? If your answer is ‘yes’ to any or all of the above, then it’s pretty likely you’ve bought a product endorsed by a celebrity. This fascinating book reveals how ‘celebrity sells’ and is a great read for anyone interested in advertising media, communication and brands. There are lots of ‘how to’ advice, examples good and bad, new insights, ballpark costs and hard evidence of success, plus interviews with top creative talents such as David Abbott, John Hegarty, Peter Souter and John Webster.

Computers, Chess, and Cognition presents an excellent up-to-date description of developments in computer chess, a rapidly advancing area in artificial intelligence research. This book is intended for an upper undergraduate and above level audience in the computer science (artificial intelligence) community. The chapters have been edited to present a uniform terminology and balanced writing style, to make the material understandable to a wider, less specialized audience. The book's primary strengths are the description of the workings of some major chess programs, an excellent review of tree searching methods, discussion of exciting new research ideas, a philosophical discussion of the relationship of computer game playing to artificial intelligence, and the treatment of computer Go as an important new research area. A complete index and extensive bibliography makes the book a valuable reference work. The book includes a special foreword by Ken Thompson, author of the UNIX operating system.

In an industry that involves the skills, expertise, and labor of a wide-range of professionals and workers, good communications become crucial, and a common vocabulary is key to successful projects. Many of the terms used in landscape architecture, land planning, environmental planning, and landscape construction are unavailable, or so new, or industry-specific that they can’t be found in conventional dictionaries. This unique resource delivers definitions as well as how-to information via details and photos, going above and beyond the scope of a typical professional dictionary. With straightforward definitions and clear illustrations on each page, everyone from architects, designers, and contractors through grounds maintenance workers will benefit from this important resource. In addition, an appendix with labeled construction details will illustrate not just what a term means, but also how it’s applied in the profession.

"That the UK's tourism industry is one of the principal planks in our economy is well-known; that it is largely ignored by the government is partly due to its fragmentation, which inhibits its capacity to speak with one voice. Rik Medlik's Dictionary with its Directory ... [of tourism-related organisations in the UK makes it] a sine qua non to anyone engaged in an industry which Rik Medlik's work and vision pioneered in professionalising. Who amongst our thousands is not profoundly indebted to him? Harry Baum, MBE, FTS, FRGS, Chairman, The Convention Partnership Ltd, UK "Anyone who harbours a doubt that Tourism is a dynamic, progressive and growing industry need only note that the 3rd Edition of Rik Medlik's excellent dictionary contains 33% more entries than it predecessor." "From a la carte to Zloty, Medlik defines the vast and vibrant tourism industry with wit and wisdom, in his usual precise and economical style." "Medlik's comprehensive compendium is relevant to those who learn about tourism, those who manage tourism, those who work in tourism, and those who participate in tourism, wherever in the world they may be." David Longworth, Vice President, Oberoi Centre of Learning and Development, India "The 3rd edition adheres to the Medlik standards: thorough; accurate, interesting and just plain good reading." Jerry Vallen, Dean Emeritus, College of Hotel Administration, University of Nevada Las Vegas, Nevada, USA "Success in the hospitality industry comes through attention to detail; nobody does this better than Professor Rik Medlik, with a style that is authoritative, informative and, above all, interesting. Professor Medlik's prolific contribution to the world's body of knowledge about tourism and hospitality is unparalleled and this latest work roundly illustrates the point." Peter Venison, Managing Director, Sun International Hotels Ltd, UK "This unique dictionary, compiled by a guru of the industry, is an extremely valuable reference book for everyone involved in travel and tourism. It is a mine of information, yet is easy and fun to read." Nancy Cockerell, Editorial Director, The Travel Business Partnership, UK Rik Medlik has been a pillar of support and a mentor to an entire generation of both academics and practitioners in tourism. This latest version of his Dictionary of Travel, Tourism & Hospitality continues that tradition. We are most fortunate to receive the continued benefits of his efforts to provide us with an understanding of the fundamental meaning of all that underlies the phenomenon of tourism. Thanks so much Rik." J.R. Brent Ritchie, Chair, World Tourism Education & Research Centre (WTERC) University of Calgary And Chair, WTO Tourism Education Council "Dictionary of Travel, Tourism & Hospitality, in fact, is not a mere dictionary to the scholarly explain the meanings of key travel-related terms. Rather, I more prefer taking it as an encyclopedia of tourism with clear-cut definitions and necessary background, or as a handbook with handy information one often is desperate to look for. No dictionary alike is...[, so far,] as useful, updated and comprehensive as this one, for academics, administrators and other professionals who would like to be knowledgeable about travel, tourism and hospitality." Professor Zhang Guangrui, Director of Tourism Research Centre, Chinese Academy of Social Sciences "In this new edition of his well established Dictionary, Professor Medlik expands and updates the coverage of travel, tourism and hospitality terms, describes key national and international organisations and adds a new biographical section on historical industry figures. A vital reference work for all those working in, teaching or studying tourism." Colin Clark, Director, Horwath Consultancy, former director British Tourist Authority and English Tourist Board

Bug hunting is an art, and you need to be a master. Get Find the Bug, and you'll become one. Long-time Microsoft programmer Adam Barr presents 50 programs, each with exactly one bug. Your assignment: find it. As you do, Barr will teach you how to "think like your processor"... anticipating exactly how code will behave, even without running it. You'll learn better ways to read code, understand it -- and above all, improve it. Whether you're building new systems or maintaining someone else's, you'll find bugs earlier, faster, with less frustration... and write cleaner code to begin with.

В издании приведены именные и не именные реакции получения различных органических соединений. Реакции приведены в алфавитном порядке. Издание снабжено именным указателем, указателем реагентов, а также указателем реакций.

Synthetically useful organic reactions or reagents are often referred to by the name of the discoverer(s) or developer(s). Older name reactions are described in text books, but more recently developed synthetically useful reactions that may have been associated occasionally with a name are not always well known. For neither of the above are experimental procedures or references easy to find. In this monograph approximately 500 name reactions are included, of which over 200 represent newer name reactions and modern reagents. Each of these reactions are extremely useful for the contemporary organic chemistry researcher in industry or academic institutions. This book provides the information in an easily accessible form.

Now installed on more than 20 million Internet domains around the world, PHP is an undisputed leader in web programming languages. Database connectivity, powerful extensions, and rich object-orientation are all reasons for its popularity, but nearly everyone would agree that, above all, PHP is one of the easiest languages to learn and use for developing dynamic web applications. The ease of development and simplicity of PHP, combined with a large community and expansive repository of open source PHP libraries, make it a favorite of web designers and developers worldwide. PHP in a Nutshell is a complete reference to the core of the language as well as the most popular PHP extensions. This book doesn't try to compete with or replace the widely available online documentation. Instead, it is designed to provide depth and breadth that can't be found elsewhere. PHP in a Nutshell provides the maximum information density on PHP, without all the fluff and extras that get in the way. The topic grouping, tips, and examples in this book complement the online guide and make this an essential reference for every PHP programmer. This book focuses on the functions commonly used by a majority of developers, so you can look up the information you need quickly

This file is provided as a working document of the TC for public review and comment as well as documentation uses described above. It is not intended as a substitute for the official ANS Forth document published by ANSI. In the event of conflict, only the printed document X3.215-1994 represents the official ANS Forth.

The Dada movement and then the Surrealists appeared in the First World War aftermath with a bang: revolution of thought, creativity, and the wish to break away from the past and all that was left in ruins. This refusal to integrate into the Bourgeois society lead Georg Grosz to remark of Dada, "it's the end of-isms." Breton asserted that Dada does not produce perspective, "a machine which functions full steam, but where it remains to be seen how it can feed itself." Surrealism emerged amidst such feeling. These artists often changed from one movement to another. They were united by their superior intellectualism and the common goal to break from the norm. Describing Dada with its dynamic free-thinkers, and the Surrealists with their aversive resistance to the system, the author brings a new approach which strives to be relative and truthful. Provocation and cultural revolution: Dada and the Surrealists, aren't they above all just a direct product of creative individualism in this unsettled period?

The Confederate Army of Northern Virginia was one of the greatest fighting formations in history: a combination of an outstanding commander and an excellent fighting force. This book offers an in-depth study of why this formation was so successful against Northern armies, which often had a greater wealth of resources and manpower and some very able leaders. Almost always outnumbered, Lee's forces were able to record a number of notable victories by giving free rein to subordinates and utilizing the fighting qualities of the army's units to the full. But more than anything else, The Army of Northern Virginia looks closely at the human dimension of Lee's army: the quality and individuality of its generals and their ability to interpret their superior's orders; the fighting spirit of the average "Johnny Reb"; and, above all, the leadership of Robert E. Lee himself, who became one of the 19th century's greatest generals. Also includes color and black and white maps.

Ukraine ( Ukraïna in Ukrainian) means “on the edge” or “borderland,” and for most of its history Ukraine has served as a sort of middle ground, divided between Russia and Poland (later Austria-Hungary) and occupying the far western edge of the vast Eurasian steppe, centered between Europe and Asia, West and East. During most of twentieth century, it was part of the Soviet Union, but it gained independence in 1991 when the Soviet Union disintegrated into 15 different countries. In terms of population, it is the second largest (after Russia) of the post-Soviet states, and, among all European countries, it is the second largest (again, after Russia) in territorial size. Although a new country, it has a long and complicated history, and the importance of this history is manifested today in various ways: the regional divisions between western and eastern parts of the country; its inexperience with both capitalism and democracy that has arguably made the post-Soviet transition more difficult; its lack of previous statehood that has complicated notions of Ukrainian identity; and, perhaps above all else, its relations with neighboring states, especially Russia, which ruled, either as the Russian Empire under the tsars or as the Soviet Union under the Communist Party, over most of Ukraine for centuries. Coming to grips with aspects of its history and charting its own course have been challenges for the new Ukrainian state.