Бази даних

Наукова електронна бібліотека - результати пошуку

Mozilla Firefox Для швидкої роботи та реалізації всіх функціональних можливостей пошукової системи використовуйте браузер
"Mozilla Firefox"

Вид пошуку
у знайденому
Сортувати знайдені документи за:
авторомназвоюроком видання
Формат представлення знайдених документів:
повнийстислий
 Знайдено в інших БД:Віртуальна довідка (89)Тематичний інтернет-навігатор (22)Автореферати дисертацій (5870)Реферативна база даних (36707)Книжкові видання та компакт-диски (7842)Журнали та продовжувані видання (349)
Пошуковий запит: (<.>K=МАСОВ$<.>+<.>K=ВИРОБНИЦТВ$<.>)
Загальна кількість знайдених документів : 436
Представлено документи з 1 до 20
...

   Тип видання:   науково-популярне видання   
1.

Bingham, Jane.
Popular Culture [Electronic resource] : 1920-1939 / Jane Bingham. - [S. l.] : Raintree, 2013. - 64 p
Переклад назви: Масова культура: 1920-1939

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


Who were the flappers? What were talkies? What was the Harlem Renaissance? Covers the effect of prohibition and the newfound freedom of women on the popular culture of the era. The effects of the Great Depression, as well as the rise of communism and fascism is also discussed in terms of their impact on popular culture.



Кл.слова:
міжвоєнна доба -- інтербелум -- історія повсякденності

   Тип видання:   методичний посібник   
2.

Collins, R.
Doing business in China for dummies [Electronic resource] / R. Collins, C. Block. - Indianapolis : Wiley Publishing, 2007. - 387 p.
Переклад назви: Провадження бізнесу в Китаї для чайників

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


For many Westerners, something about China is so intense and exciting that it’s a social glue among those who’ve spent some time there. We met through a mutual acquaintance who knew we had backgrounds in China. Over lunch, we swapped stories (and laughs) about living and doing business in China — how challenging the market is, how strong a role government plays in business there, how overwhelming the country can feel, and how everything seems to take so much longer to get done. We both admitted that a solid howto guide could’ve saved us a good deal of time hard spent climbing the learning curve. And so Doing Business in China For Dummies was born.



Кл.слова:
економіка Китаю -- китайське виробництво

   Тип видання:   енциклопедія   
3.

Cull, Nicholas J..
Propaganda and mass persuasion [Electronic resource] : a historical encyclopedia, 1500 to the present / N. J. Cull, D. Culbert, D. Welsh. - Cremona : ABC-CLIO, 2003. - 504 p.
Переклад назви: Пропаганда та масове переконання: історична енциклопедія від 1500 року до наших днів

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


This book is designed to provide an accessible survey of the history of propaganda from 1500 to the present. After a historical introduction by David Welch outlining the development of propaganda, the encyclopedia presents more than 250 entries. These include geographic entries examining a country such as Britain or Portugal or—where the propaganda history is either less clearly delineated along national lines or the scholarship to date in English is more limited—a region such as Scandinavia or Latin America. We have tried to be as geographically comprehensive as possible. Case-study entries present events or movements, from abolitionism to Zionism. Technique entries deal with a particular method, such as posters, portraiture, or music; film and radio entries both have multiple subdivisions, reflecting the special role of these media in twentiethcentury propaganda. Concept entries define and explain terms used by and about propagandists: black propaganda, brainwashing, and so forth. The long entry “Propaganda, Definitions of ” offers multiple definitions of the term. This encyclopedia includes entries devoted to individuals connected with propaganda, from Martin Luther to Osama bin Laden, as well as entries for some of the key institutions of propaganda—such as the Office of War Information (OWI) in the United States during World War II—and some of the best-known documents and artifacts of propaganda (such as the film Casablanca and the novel Uncle Tom’s Cabin). Each entry contains suggestions for further reading, which generally also served as the chief sources for quotations and factual or other details within the entry. Most propaganda agencies—for example, the CIA or the BBC—are better known by their initials than their full names and are therefore listed that way.



Кл.слова:
пропаганда -- агітація -- навіювання -- цькування

   Тип видання:   науково-популярне видання   
4.
 


Dick van Lente
The nuclear age in popular media [Electronic resource] : a transnational history, 1945-1965 / Dick van Lente. - New York : Palgrave Macmillan, 2012. - 293 p
Переклад назви: Ядерна доба в популярних засобах масової інформації: транснаціональна Історія, 1945-1965

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


Among the many technical innovations that were introduced after World War II, none left as strong an impression on the public as the atom bombs that destroyed two Japanese cities in August 1945. People spoke of the "atomic age" that had now begun, as if this technological innovation would, all by itself, shape a new world. The atomic age was described as one that might soon end in the destruction of human civilization, but from the beginning, utopian images were attached to it as well. Nuclear technology offered the promise of applications in medicine, agriculture, and engineering, and nuclear power could theoretically provide an unlimited supply of energy. This book demonstrates and explains how the popular media represented nuclear power, in its military and non-military forms. It focuses on the first two decades of the "atomic age," when national governments, military strategists, scientists, and the public attempted to come to terms with a technology that so drastically seemed to change the prospects for the future. Popular magazines, comics, newspapers, public exhibitions from across the world are examined to compare representations of nuclear power in different countries and to trace divergences, convergences, and exchanges.



Кл.слова:
ЗМІ -- ядерна зброя -- холодна війна -- інформування

   Тип видання:   наукове видання   
5.

Diner, D.
Beyond the Conceivable [Electronic resource] : studies on Germany, Nazism and the Holocaust / D. Diner. - Los Angeles : University of California Press, 2000. - 287 p
Переклад назви: Поза мислимого: дослідження Німеччини, нацизму і Голокосту

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


The evidence has become notorious. As our chronological distance from Nazism and its phenomenal core the mass extermination has increased, the latter's historical weight has grown as well. No introduction can do justice to this paradox's many sources, some of which I explore in the chapters that follow. Let us here simply note that the growing centrality of the Holocaust has altered the entire warp and woof of our sense of the passing century. If, well into the 1970s, wide-ranging portraits of the epoch would grant the Holocaust a modest (if any) mention, it now tends to fill the entire picture. The incriminated event has thus become the epoch's marker, its final and inescapable wellspring.



Кл.слова:
нацизм -- масове знищення

   Тип видання:   науково-популярне видання   
6.
 


Fahmy, Ziad.
Ordinary Egyptians [Electronic resource] : creating the modern nation, through popular culture / Ziad Fahmy. - Stanford : Stanford University Press, 2011. - 265 p
Переклад назви: Звичайні єгиптяни: постання сучасної нації через масову культуру

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


This book took more than seven years to research and write and has passed through several stages of transformation. During this long process, I have benefited from the encouragement and ideas of countless colleagues, mentors, friends, and family members. First, I would like to thank Charles D. Smith and Julia Clancy-Smith. Carl’s and Julia’s mentoring, insight, and engagement with my work were instrumental in seeing this project through. I will forever be in their debt. I would also like to thank Linda T. Darling. Linda is the consummate mentor; her office door was always open to me for endless academic questions and discussions. I would like to thank Kate Wahl, the Stanford University Press executive editor, for taking a chance on my book and for her thoroughness and professionalism. The critical and encouraging comments of the SUP anonymous readers were extremely helpful in framing my revisions. My book is much better because of the readers’ advice. I am especially grateful to Walter Armbrust, who meticulously examined and critiqued the entire manuscript. His insights led me to explore new paths I had not yet considered. I am indebted to many colleagues, friends, and acquaintances: Donald Malcolm Reid, Tracy Gould, Julia Hutchins-Richards, and Christina Lindeman, for reading and commenting on an earlier draft of Chapter 2; Frédéric Lagrange, for sending me some relevant pages from the catalogs of Odeon, Columbia, and Baidaphon record companies; Munther Yunis, for allowing me to use his extensive library on linguistics; and Lauren Monroe, for reading and commenting on my introduction. I would also like to thank Deborah Starr and Vikash Yadav for sharing their book proposals with me and for their helpful advice on the publication process. Through the years, a great number of people have directly or indirectly contributed to my scholarship and intellectual growth. I benefited from the mentoring and advice of Richard Eaton, Leila Hudson, Michael Bonine, Adel Gamal, Kamran Talattof, Amy Newhall, Richard Cosgrove, Kevin Gosner, Eric Davis, and Stephen Reinhardt. Throughout the writing process, my colleagues and the academic staff in the Department of Near Eastern Studies at Cornell University were generous and unbelievably supportive. I am truly blessed to work in such a collegial and supportive atmosphere. Financial assistance for the research and writing of this project came from a variety of sources. The bulk of the research for this book took place in Egypt and England, with the help of generous research grants from Fulbright-Hays and the American Research Center in Egypt. Cornell University’s Society for the Humanities summer research grants in 2008 and 2010 helped me acquire additional resources, which were instrumental in the completion of this project. I am also indebted to the Cornell University Library and especially Ali Houissa, the Middle East and Islamic Studies librarian, for acquiring dozens of rare Arabic periodicals, which were extremely useful for my research. A part of Chapter 5 and a section from the introduction are reprinted with permission from my previous work, “Media Capitalism: Colloquial Mass Culture and Nationalism in Egypt, 1908–1918,” International Journal of Middle Eastern Studies 42(1) (February 2010): 83–103. I am eternally grateful to my parents, Ferial Sammakia and Adel Fahmy, who sacrificed a lot for my education and helped instill in me a sense of historical and intellectual curiosity. Most of all, I would like to thank my wife, Kaila Bussert, who proofread countless incarnations of this manuscript and endured my endless obsessions with this book project. Her love and unfailing intellectual and emotional support made this book possible.



Кл.слова:
країна -- народ -- історія

   Тип видання:   підручник   
7.

Fogel, K.
Producing Open Source Software [Electronic resource] / K. Fogel. - Sebastopol : O'Reilly, 2005. - 302 p.
Переклад назви: Виробництво з відкритим вихідним кодом

Рубрики:

  Повний текст доступний у читальних залах НБУВ


The corporate market is now embracing free, "open source" software like never before, as evidenced by the recent success of the technologies underlying LAMP (Linux, Apache, MySQL, and PHP). Each is the result of a publicly collaborative process among numerous developers who volunteer their time and energy to create better software. The truth is, however, that the overwhelming majority of free software projects fail. To help you beat the odds, O'Reilly has put together Producing Open Source Software, a guide that recommends tried and true steps to help free software developers work together toward a common goal. Not just for developers who are considering starting their own free software project, this book will also help those who want to participate in the process at any level. The book tackles this very complex topic by distilling it down into easily understandable parts. Starting with the basics of project management, it details specific tools used in free software projects, including version control, IRC, bug tracking, and Wikis. Author Karl Fogel, known for his work on CVS and Subversion, offers practical advice on how to set up and use a range of tools in combination with open mailing lists and archives. He also provides several chapters on the essentials of recruiting and motivating developers, as well as how to gain much-needed publicity for your project. While managing a team of enthusiastic developers -- most of whom you've never even met -- can be challenging, it can also be fun. Producing Open Source Software takes this into account, too, as it speaks of the sheer pleasure to be had from working with a motivated team of free software developers.



Кл.слова:
відкритий код -- відкрите ПЗ

   Тип видання:   наукове видання   
8.
 


Foster, J.
After effects and Photoshop [Electronic resource] : animation and production effects for DV and Film / J. Foster. - Alameda : Sybex, 2004. - 352 p.
Переклад назви: After Effects і Photoshop: анімація й ефекти для виробництва DV та кіно

Рубрики:

  Повний текст доступний у читальних залах НБУВ


This hands-on project guide is devoted to demonstrating how you can use two of the most indispensable content creation tools--After Effects and Photoshop--together to produce animations and effects on the desktop.



Кл.слова:
фотомистецтво -- обробка фотографії

   Тип видання:   науково-популярне видання   
9.

Frank, Randy.
How to Make Beer Like a Pro Complete Guide to Home Brewing - Even in Small Spaces [Electronic resource] : includes BIAB Apartment Brewing, Brewing Equipment, History, Processes, Sanitation, Home Brew Clubs and Laws by Country / Randy Frank. - [S. l.] : Ubiquitous Publishing, 2013. - 71 p
Переклад назви: Як професійно зробити пиво: докладне керівництво з домашнього броварства

Рубрики:

  Повний текст доступний у читальних залах НБУВ


This book is guaranteed to answer all your questions about home brewing! If you are just getting started, Randy Frank can help you. He goes over the history of home brewing, equipment, processes with steps, sanitation, clubs and laws by country, Brewing history, step by step processes such as extract beer brewing, partial mash, as well as all-grain beer brewing, cost and sanitation considerations, home brew kits, home brew equipment and sanitation, brewing clubs and home brewing laws by country and brewing in small spaces, as well as "BIAB" - which stands for "brew in a bag" - perfect for apartment dwellers looking to try home brewing. - it's all covered here in a concise, synthesized, easy to read format! DWHAHB! Don't Worry, Have A Homebrew! This is the mantra of home brewers. Because you need patience for home brewing and if you make mistakes, most can be overcome or if all else fails, start again with a new batch. The main thing is to learn from mistakes as you go. Once you learn the basics of home brewing there are many ways to add your own creativity. The investment is low and the reward is high as you will discover when you share your first great batch of beer with friends - and this book contains everything you need to confidently get started with the most up-to-date methods and information.



Кл.слова:
броварство -- харчове виробництво -- алкоголь

   Тип видання:   наукове видання   
10.

George, M. L.
Lean Six Sigma for service: how to use lean speed and Six Sigma Quality to improve services and transactions [Electronic resource] / M. L. George. - New York : McGRAW-HILL, 2003. - 386 p.

Рубрики:

  Повний текст доступний у читальних залах НБУВ


This text fills the need for a service-based approach, explaining how companies of all types can cost-effectively translate manufacturing-oriented Lean Six Sigma tools into the service delivery process.



Кл.слова:
економіка -- виробництво -- комп'ютери

   Тип видання:   науково-популярне видання   
11.

Grubel, Herbert.
The effects of mass immigration on Canadian living standards and socoiety [Electronic resource] / Herbert Grubel. - Vancouver : Fraser Institute, 2009. - 264 p
Переклад назви: Наслідки масової імміграції для канадських стандартів життя і суспільства

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


This volume provide readers with analytically sound and well documented empirical information about the significant positive and negative effects mass immigration has on the Country's well being and that of their offspring.



Кл.слова:
імміграція -- ринок праці -- соціальна допомога -- асиміляція -- ґеттоїзація -- суспільні настрої

   Тип видання:   науково-популярне видання   
12.

Harris, Robert.
A Higher Form of Killing [Electronic resource] : the Secret History of Gas and Germ Warfare / Robert Harris, Jeremy Paxman. - New York : Random House, 2002. - 430 p
Переклад назви: Вища форма вбивства: таємна історія газу і бактеріологічної зброї

Рубрики:

  Повний текст доступний у читальних залах НБУВ


A Higher Form of Killing opens with the first devastating battlefield use of lethal gas in World War I, and then investigates the stockpiling of biological weapons during World War II and in the decades afterward as well as the inhuman experiments con-ducted to test their effectiveness. This updated edition includes a new Introduction and a new final chapter exposing frightening developments in recent years, including the black market that emerged in chemical and biological weapons following the breakup of the Soviet Union, the acquisition of these weapons by various Third World states, the attempts of countries such as Iraq to build up arsenals, and--particularly and most recently--the use of these weapons in terrorist attacks.



Кл.слова:
бактеріологічна зброя -- масове знищення -- хімічна зброя

   Тип видання:   науково-популярне видання   
13.
 


Hunt, Jilly.
Popular Culture, 1900-1919 [Electronic resource] / Jilly Hunt. - London : Raintree, 2012. - 64 p
Переклад назви: Масова культура,1900-1919

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


What did people do for fun in the earliest years of the 20th Century? How did they dress? What were they reading? This book looks at popular culture at the turn of the century and covers the dawn of recording technology, the birth of jazz, early moving pictures, the first daily comics, and much, much more. Looks at how WWI effected the popular culture of the era, as well.



Кл.слова:
культура повсякденності -- всесвітня історія -- перша світова війна

   Тип видання:   науково-популярне видання   
Категорія: Соціологія   
14.
 


Jones, Adam.
Genocide [Electronic resource] : a comprehensive introduction / Adam Jones. - 2th. ed.. - London ; New York : Routledge, 2011. - 680 p
Переклад назви: Геноцид : комплексний вступ

Рубрики:

  Повний текст доступний у читальних залах НБУВ


Genocide: A Comprehensive Introduction is the most wide-ranging textbook on genocide yet published. The book is designed as a text for upper-undergraduate and graduate students, as well as a primer for non-specialists and general readers interested in learning about one of humanity’s enduring blights. Fully updated to reflect the latest thinking in this rapidly developing field, this new edition: provides an introduction to genocide as both a historical phenomenon and an analytical-legal concept, including an extended discussion of the concept of genocidal intent, and the dynamism and contingency of genocidal processes; discusses the role of state-building, imperialism, war, and social revolution in fueling genocide; supplies a wide range of full-length case studies of genocides worldwide, each with an accompanying box-text; explores perspectives on genocide from the social sciences, including psychology, sociology, anthropology, political science/international relations, and gender studies; considers "The Future of Genocide," with attention to historical memory and genocide denial; initiatives for truth, justice, and redress; and strategies of intervention and prevention.



Кл.слова:
елімінація -- дискримінація -- масове знищення -- геноцид

   Тип видання:   науково-популярне видання   
15.

Mander, Jerry.
Four arguments for the elimination of television [Electronic resource] / J. Mander. - New York : Quill, 1978. - 370 p.
Переклад назви: Чотири аргументи на користь знищення телебачення

Рубрики:

Географічні рубрики:
  

  Повний текст доступний у читальних залах НБУВ


A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever. Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."



Кл.слова:
телебачення -- масова комунікація -- ЗМІ

   Тип видання:   науково-популярне видання   
16.
 


Neer, Robert M..
Napalm [Electronic resource] : an american biography / Robert M. Neer. - Cambridge : Belknap Press, 2013. - 352 p
Переклад назви: Напалм: американська біографія

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


Napalm, incendiary gel that sticks to skin and burns to the bone, came into the world on Valentine s Day 1942 at a secret Harvard war research laboratory. On March 9, 1945, it created an inferno that killed over 87,500 people in Tokyo more than died in the atomic explosions at Hiroshima or Nagasaki. It went on to incinerate sixty-four of Japan s largest cities. The Bomb got the press, but napalm did the work. After World War II, the incendiary held the line against communism in Greece and Korea Napalm Day led the 1950 counter-attack from Inchon and fought elsewhere under many flags. Americans generally applauded, until the Vietnam War. Today, napalm lives on as a pariah: a symbol of American cruelty and the misguided use of power, according to anti-war protesters in the 1960s and popular culture from "Apocalypse Now" to the punk band Napalm Death and British street artist Banksy. Its use by Serbia in 1994 and by the United States in Iraq in 2003 drew condemnation. United Nations delegates judged deployment against concentrations of civilians a war crime in 1980. After thirty-one years, America joined the global consensus, in 2011. Robert Neer has written the first history of napalm, from its inaugural test on the Harvard College soccer field, to a Marine Corps plan to attack Japan with millions of bats armed with tiny napalm time bombs, to the reflections of Phan Thi Kim Phuc, a girl who knew firsthand about its power and its morality



Кл.слова:
зброя масового знищення -- горюча речовина -- військові дії

   Тип видання:   науково-популярне видання   
17.

Nelson, Max.
The barbarian's beverage [Electronic resource] : a history of beer in ancient Europe / Max Nelson. - New York : Routledge, 2008. - 224 p
Переклад назви: Трунок варварів: історія пива в стародавній Європі

Рубрики:

Географічні рубрики:
  

  Повний текст доступний у читальних залах НБУВ


Comprehensive and detailed, this is the first ever study of ancient beer and its distilling, consumption and characteristics Examining evidence from Greek and Latin authors from 700 BC to AD 900, the book demonstrates the important technological as well as ideological contributions the Europeans made to beer throughout the ages. The study is supported by textual and archaeological evidence and gives a fresh and fascinating insight into an aspect of ancient life that has fed through to modern society and which stands today as one of the world’s most popular beverages. Students of ancient history, classical studies and the history of food and drink will find this an useful and enjoyable read.



Кл.слова:
броварство -- пиво -- алкогольне виробництво -- Античність

   Тип видання:   монографія   
18.


PR в органах державної влади та місцевого самоврядування [Електронний ресурс] : монографія / за заг. ред. В. М. Бебика та С. В. Куніцина. - К. ; Сімф. : МАУП, 2003. - 240 с.

Рубрики:

Географічні рубрики:

  Повний текст доступний у читальних залах НБУВ


У монографії подано наукові повідомлення, матеріали науково-практичних семінарів, проведених РМ АРК і МАУП впродовж 2002-2003 років, у яких аналізується взаємодія органів влади та засобів масової комунікації. Паблік рилейшнз розглядається як складова державного управління та міжнародного і міждержавного спілкування. Для студентів, фахівців і науковців у сфері сучасної комунікації, працівників органів державної виконавчої влади та місцевого самоврядування.



Кл.слова:
масової комунікації

   Тип видання:   довідник   
19.


Read me first! [Electronic resource] : a style guide for the computer industry / Sun Technical Publications. - 2th. ed.. - Upper Saddle River : Prentice Hall PTR, 2003. - 384 p
Переклад назви: Прочитай спочатку мене!: довідник по стилю для комп'ютерної індустрії

Рубрики:

  Повний текст доступний у читальних залах НБУВ


Read Me First! is the definitive guide to creating technical documentation that is clear, consistent, and easy to understand. Sun Microsystems' award-winning technical writers and editors cover everything from grammar to clarity, illustrations to workflow. This fully revised second edition reflects dramatic changes in the production and delivery of technical documentation.



Кл.слова:
документація -- комп'ютер -- виробництво

   Тип видання:   монографія   
20.

Rizun, V. V.
The vital questions of mass communication theory [Electronic resource] : monograph / V. V. Rizun. - Kyiv : Taras Shevchenko National University of Kyiv, 2009. - 168 p.
Переклад назви: Актуальні питання теорії масової комунікації

Рубрики:

  Повний текст доступний у читальних залах НБУВ


The monograph is devoted to the vital questions of a domestic mass communication theory. The monograph is written for the scientists and students studying ‘social communications’.



Кл.слова:
комунікація -- спілкування
...
 

Всі права захищені © Національна бібліотека України імені В. І. Вернадського