All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases. Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings. Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad., By using these principles, advertisers can improve their creativity and effectiveness.

Love Between Women examines female homoeroticism and the role of women in the ancient Roman world. Employing an unparalleled range of cultural sources, Brooten finds evidence of marriages between women and establishes that condemnations of female homoerotic practices were based on widespread awareness of love between women. "An extraordinary accomplishment. . . . A definitive source for all future discussion of homoeroticism and the Bible."—Mary Rose D'Angelo, Harvard Gay & Lesbian Review "[Brooten's] convincing analysis . . . not only profoundly reshapes our understanding of the past, but it should also shape the way in which that past, particularly the early Christian texts with their immense normative weight, will be used for the future."—Anne L. Clark, Journal of Lesbian Studies "Love Between Women gives contemporary debates on sexuality a carefully delineated past. It boldly insists upon a different future, one informed by history but not tyrannized by it."—Susan Ackerman, Lambda Book Report "Fascinating, provocative and lucid. . . . Brooten has made a fundamental contribution to women's and gender studies, gay and lesbian studies, and classics."—Elizabeth A. Castelli, Women's Review of Books Winner of the Lambda Literary Award for Best Lesbian Studies Book, 1997

This volume studies the evidence that, at particular moments in their history and in certain aspects of their doctrines, the traditions of Buddhism, like other religious traditions, have actively or passively promoted - and may continue to promote - violent modes of behavior or structural violence. The articles in this volume cover a broad spectrum of the Buddhist world in term of regions and periods. They deal with aspects of violence starting in India before the Common Era and ranging to the support of Japanese militarism by Buddhist leaders far into the 20th century.

Conflict, bullying and harassment can destroy the foundations of the most enterprising organisations. Bullying is now a key complaint received by HR departments. Destructive conflict creates stress, which can lead to poor morale and performance, increased staff turnover and an overall decline in organisational effectiveness. The good news is destructive conflict can be reduced – but this is a sensitive issue, requiring managers to call on tried and tested techniques. Published for HR and line managers, IRS Managing Conflict in the Workplace will help employers to recognise and resolve destructive conflict issues more effectively, enabling them to become more positive, productive and efficient. It gives invaluable advice on conflict prevention, mediation and negotiation; it explains how to manage conflict in a wide variety of situations; and includes guidance on the new statutory requirements for disciplinary and grievance procedures.

Circles of Resistance: Jewish, Leftist, and Youth Dissidence in Nazi Germany analyzes resistance networks of young German Jews and other young dissidents during the Nazi dictatorship. Young German-Jewish radicals created an intellectually and politically vibrant subculture in Berlin, the geographical focus of this study. The youths analyzed here were reacting not only to Nazi oppression: they were also driven to develop new modes of action and politics by their estrangement not only from German society, but also from the traditional left parties and their post-1933 underground organizations, and even from large segments of Berlin's Jewish community, where radical activism was often regarded as counter-productive and needlessly provocative. At the center of this study are the Herbert Baum groups, led by members of Germany's Communist Party (KPD). While the Baum groups were the largest, they were but one of several resistance operations that were situated partially within the milieu created by Communists, Socialists, Trotskyists, and radical Jewish youths. Based on archival research in Germany, Paris, Amsterdam, and Jerusalem, and interviews with veterans of the anti-Nazi resistance, Circles of Resistance analyzes the overlap of these diverse social and political dimensions among dissident circles and offers a reconsideration of traditional thinking on leftist and Jewish resistance and youth subcultures of the Third Reich. Circles of Resistance will be useful for undergraduate as well as graduate courses on Jewish history, Nazi Germany, and the Holocaust, as well as courses devoted to the history of European socialism.

In our industrialized world, we are surrounded by occupational, recreational, and environmental noise. Very loud noise damages the inner-ear receptors and results in hearing loss, subsequent problems with communication in the presence of background noise, and, potentially, social isolation. There is much less public knowledge about the noise exposure that produces only temporary hearing loss but that in the long term results in hearing problems due to the damage of high-threshold auditory nerve fibers. Early exposures of this kind, such as in neonatal intensive care units, manifest themselves at a later age, sometimes as hearing loss but more often as an auditory processing disorder. There is even less awareness about changes in the auditory brain caused by repetitive daily exposure to the same type of low-level occupational or musical sound. This low-level, but continuous, environmental noise exposure is well known to affect speech understanding, produce non-auditory problems ranging from annoyance and depression to hypertension, and to cause cognitive difficulties. Additionally, internal noise, such as tinnitus, has effects on the brain similar to low-level external noise.

The Encyclopedia of Domestic Violence is a modern reference from the leading international scholars in domestic violence research. This ground-breaking project has created the first ever publication of an encyclopedia of domestic violence. The primary goal of the Encyclopedia is to provide information on a variety of traditional, as well as breakthrough, issues in this complex phenomenon. The coverage of the Encyclopedia is broad and diverse, encompassing the entire life span from infancy to old age. The entries include the traditional research areas, such as battered women, child abuse and dating violence. However, this Encyclopedia is unique in that it includes many under-studied areas of domestic violence, such as ritual abuse-torture within families, domestic violence against women with disabilities, pseudo-family violence and domestic violence within military families. It is also unique in that it examines cross-cultural perspectives of domestic violence. One of the key special features in this Encyclopedia is the cross-reference section at the end of each entry. This allows the reader the ability to continue their research of a particular topic. This book will be an easy-to-read reference guide on a host of topics, which are alphabetically arranged. Precautions have been taken to ensure that the Encyclopedia is not politically slanted; rather, it is hoped that it will serve as a basic guide to better understanding the myriad issues surrounding this labyrinthine topic. Topics covered include: Victims of Domestic Violence; Theoretical Perspectives and Correlates to Domestic Violence; Cross-Cultural Perspectives and Religious Perspectives; Understudied Areas within Domestic Violence Research; Domestic Violence and the Law; and Child Abuse and Elder Abuse.

“The last scan in the pile was strikingly odd. In fact it looked exactly like the most abnormal of the scans I had just been writing about, suggesting that the poor individual it belonged to was a psychopath—or at least shared an uncomfortable amount of traits with one....When I found out who the scan belonged to, I had to believe there was a mistake....But there had been no mistake. The scan was mine.” For the first fifty-eight years of his life James Fallon was by all appearances a normal guy. A successful neuroscientist and medical school professor, he’d been raised in a loving, supportive family, married his high school sweetheart, and had three kids and lots of friends. Then he learned a shocking truth that would not only disrupt his personal and professional life, but would lead him to question the very nature of his own identity. The Psychopath Inside tells the fascinating story of Fallon’s reaction to the discovery that he has the brain of a psychopath. While researching serial murderers, he uncovered a distinct neurological pattern in their brain scans that helped explain their cold and violent behavior. A few months later he learned that he was descended from a family with a long line of murderers which confirmed that Fallon’s own brain pattern wasn’t a fluke. As a scientist convinced that humans are shaped by their genetics, Fallon set out to reconcile the truth about his brain with everything he knew about the mind, behavior, and the influence of nature vs. nurture on our personalities. How could he, a successful scientist and a happy family man with no history of violence, be a psychopath? How much did his biology influence his behavior? Was he capable of some of the gruesome atrocities perpetrated by the serial killers he had studied? Combining his personal experience with scientific analysis, Fallon shares his journey and the discoveries that ultimately led him to understand that, despite everything science can teach us, humans are even more complex than we can imagine.