A solid brand leaves a positive impression in the customer’s mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct and unforgettable. Karen Post isn’t going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand’s impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!

This dissertation examines the social origins, values orientations, moral beliefs, and behavioural strategies of a small sample of successful post-Soviet „de novo‟ firm founders, and argues that entrepreneurial individuals such as those who are the subjects of research, have effected a transformation of the informal institutional framework of Ukraine‟s nascent market sphere. In contrast to the prevailing approach of the literature on post-Soviet transitions, instead of focusing exclusively on the effects of elite-led formal institutional change and reform policy implementation (or its lack), this dissertation presents an alternative „bottom-up‟ perspective on Ukraine's development during the past decade.

This volume grows out of an initiative in the World Bank on resource allocation and purchasing (“RAP”), which started in 2000, and continues to publish articles and books related to strategic purchasing. The initiative emerged from such questions in developing economies as: Why do individuals need help in purchasing health services from providers? Is the “middleman” really necessary? Can people not just buy health services in the same way they would go to the local market to buy bread, milk, or fruit—especially since, throughout most of history, that is what most people did? When sick, they contacted local healers directly. Public policy historically was limited largely to protecting the sick against charlatans and was enforced through ethical codes such as the Hippocratic oath. There was no expensive technology, and most serious conditions led to death. Loss of employment and burial costs were the most expensive parts of illness. With industrialization and the scientific revolution, all this changed. As understanding about the causes, prevention, and treatment of illness expanded, interventions become more complex and expensive. Health care was no longer the exclusive domain of traditional healers.

Information markets have proven to be so remarkably accurate at predicting a wide range of events, from presidential elections to Oscar winners, that scholars are challenged to examine the potential for using this innovative tool in other areas. This book brings together nine leading scholars to evaluate the applicability of information markets to the work of policymakers, non-profit organizations, and the private sector.

This guide explains the operation of Bluetooth devices, how the marketplace is growing for short-range wireless devices, and how Bluetooth compares with other technologies.

Welcome to the MCSE Training Kit—Designing a Microsoft Windows 2000 Directory Services Infrastructure. This kit prepares you to analyze an organization's business and technical requirements and design a Windows 2000 directory services infrastructure. You will learn and practice the four-stage Active Directory infrastructure design process, which includes creating a forest plan, a domain plan, an organizational unit (OU) plan, and a site topology plan. You will also learn how to create an Active Directory implementation plan, which includes planning a migration from Windows NT 4 directory services to Active Directory and planning directory service synchronization with Active Directory.

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Apart from its alliterative appeal, the title of this book expresses a serious topical purpose. In the midst of statistical uncertainty, and even obfuscation, how is it possible to assess the extent of errors and clinical negligence claims in the UK? We are constantly told that we do or do not live in a ‘compensation culture’, which is usually carefully not defi ned, but what are the facts about the number of errors made in our health service in the course of a year? What is the truth about trends in clinical negligence litigation over recent years? Do doctors practise defensive medicine? Who or what is to blame for the upsurge in claims towards the end of the twentieth century? How can patients seek reassurance that the treatment they receive will be safe? How can doctors practise medicine in the best interests of patients without the fear of being sued? One ambition of this book is to put the debate about the so-called compensation culture on a sounder statistical, and hence epistemological basis, and it will be argued that the current Governmental pronouncements, sceptical of the very existence of such a culture are sadly, possibly deliberately, short of the mark in the healthcare context.

Expert guidance on how to successfully build and deploy Mobile virtual Private Networks.

Первая книга о маркетинге, которой на практике могут воспользоваться компании, не имеющие в штате ни одного маркетолога. Рынок — это люди. А маркетинг — искусство взаимодействия людей друг с другом. Как наладить это взаимодействие, чтобы оно дало наилучшие результаты для вашей компании? Об этом вы узнаете, прочитав книгу, которая написана легко, с юмором, живым разговорным языком. Исследование нижегородских маркетологов, посвященное маркетингу как инструменту управления рынком, основывается на личном опыте авторов и экcпериментальных данных. Созданная профессионалами для профессионалов, книга «для первых лиц» в то же время будет полезна всем, кого интересует психология человека эпохи всеобщего потребления. Вы извлечете из этой книги максимальную пользу, если вы — владелец бизнеса, директор компании, директор по маркетингу или маркетолог небольшой компании. Книга также полезна тем, кто занимается связями с общественностью и рекламой в малом и среднем бизнесе. Кроме того, эту книгу должен прочитать каждый студент, заканчивающий ВУЗ по специальности, связанной с маркетинговыми коммуникациями.

An examination of the legal framework of the EU internal market as established in the case law of the European Court of Justice, discussing in particular EC competition law, the free movement of goods, services, persons and capital and the evolution of the interpretation of the provisions. The 'State' has been retreating from direct intervention in economic life as more goods and services, the provision of which was once thought to be a 'public' responsibility, are delivered through market mechanisms. Given the need for consistent application of EC law in the internal market, a common core conception of public authority, shielded from the discipline of EC competition law, is needed. The resulting realignment of public and private functions and responsibilities is not a linear and coherent process, especially in light of the changing nature of the European legal integration project and the progressive incorporation of non-economic values in the Treaties.

This volume provide readers with analytically sound and well documented empirical information about the significant positive and negative effects mass immigration has on the Country's well being and that of their offspring.

Use this guide to learn how to exploit XML-based Web services to help solve system security, interoperability, availability, and other business challenges.

Видання містить систематизоване викладення навчального матеріалу з дисципліни «Інвестиційний аналіз», в тому числі курс лекцій відповідно до нормативного тема- тичного плану, питання і тести для самоконтролю, обов’язкові та додаткові завдання, методичні рекомендації і довідково-інформаційні дані для їх розв’язання, методичні рекомендації та завдання для самостійної роботи студентів, питання до іспиту, термінологічний показчик, список рекомендованої літератури. Призначений для студентів ОКР — бакалавр економічного спрямування. Може бути корисний для аспірантів, фахівців фінансового профілю.