All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases. Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings. Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad., By using these principles, advertisers can improve their creativity and effectiveness.

Medieval Europe 814–1450 / ed.: K. M. Figg, J. B. Friedman, . - 524 p.

In style similar to American Decades and American Eras, each volume in this impressive reference set represents an era and each era is divided into the categories: architecture, dance, fashion, literature, music, philosophy, religion, theater, and visual arts. Within these categories are lists of important events, overviews, topics, significant people and documentary sources. Each volume begins with an era overview. Primary source documents are separated in gray boxes throughout the text. A wonderful resource useful for research in the arts and history!??Pennsylvania School Librarians Associations, May 2006

Humans instinctively form words by weaving patterns of meaningless speech elements. Moreover, we do so in specific, regular ways. We contrast dogs and gods, favour blogs to lbogs. We begin forming sound-patterns at birth and, like songbirds, we do so spontaneously, even in the absence of an adult model. We even impose these phonological patterns on invented cultural technologies such as reading and writing. But why are humans compelled to generate phonological patterns? And why do different phonological systems - signed and spoken - share aspects of their design? Drawing on findings from a broad range of disciplines including linguistics, experimental psychology, neuroscience and comparative animal studies, Iris Berent explores these questions and proposes a new hypothesis about the architecture of the phonological mind.

“The last scan in the pile was strikingly odd. In fact it looked exactly like the most abnormal of the scans I had just been writing about, suggesting that the poor individual it belonged to was a psychopath—or at least shared an uncomfortable amount of traits with one....When I found out who the scan belonged to, I had to believe there was a mistake....But there had been no mistake. The scan was mine.” For the first fifty-eight years of his life James Fallon was by all appearances a normal guy. A successful neuroscientist and medical school professor, he’d been raised in a loving, supportive family, married his high school sweetheart, and had three kids and lots of friends. Then he learned a shocking truth that would not only disrupt his personal and professional life, but would lead him to question the very nature of his own identity. The Psychopath Inside tells the fascinating story of Fallon’s reaction to the discovery that he has the brain of a psychopath. While researching serial murderers, he uncovered a distinct neurological pattern in their brain scans that helped explain their cold and violent behavior. A few months later he learned that he was descended from a family with a long line of murderers which confirmed that Fallon’s own brain pattern wasn’t a fluke. As a scientist convinced that humans are shaped by their genetics, Fallon set out to reconcile the truth about his brain with everything he knew about the mind, behavior, and the influence of nature vs. nurture on our personalities. How could he, a successful scientist and a happy family man with no history of violence, be a psychopath? How much did his biology influence his behavior? Was he capable of some of the gruesome atrocities perpetrated by the serial killers he had studied? Combining his personal experience with scientific analysis, Fallon shares his journey and the discoveries that ultimately led him to understand that, despite everything science can teach us, humans are even more complex than we can imagine.

Every individual possesses creative skills of one type or another. Honing these skills to a razor-sharp level requires work. And this book was designed to help problem-solvers improve their street smarts. Authors H. Scott Fogler and Steven E. LeBlanc provide a systematic approach to problem solving that helps guide readers thrpugh the solution process and the generation of alternative solution pathways. In addition, interactive software for IBM®-compatible computers that reinforces the concepts developed in the text is available for those who wish to take advantage. See the Preface for complete details.

Although everyone is familiar with the concept of time in everyday life and has probably given thought to the question of how time began, recent scientific developments in this field have not been accessible in a simple understandable form. This book is important as it presents to readers current ideas about the role of time in theoretical cosmology. Recent observational discoveries, especially that the expansion rate of the universe is accelerating, have revolutionized the understanding of the energy content of the universe. This development leads to new possibilities for the beginning and end of cosmological time. This book emphasizes the notion of entropy and describes how it is theoretically possible that the universe may end in a finite time or that time can cycle and never end. Provided here is twenty-first century scientific knowledge, written by one of the world's most eminent theoretical physicists, that will better enable the public to discuss further the fascinating idea of time. It is ideally suited also for young people considering a career in scientific research. Readership: Professional non-scientists to high school students considering a career in science.

This book is about the competing images of man offered us by the disciplines of law and psychiatry. Michael Moore describes the legal view of persons as rational and autonomous and defends it from the challenges presented by three psychiatric ideas: that badness is illness, that the unconscious rules our mental life, and that a person is a community of selves more than a unified single self. Using the tools of modern philosophy, he attempts to show that the moral metaphysical foundations of our law are not eroded by these challenges of psychiatry. The book thus seeks, through philosophy, to go beneath the centuries-old debates between lawyers and psychiatrists, and to reveal their hidden agreement about the nature of man. Some attention is paid to practical legal and psychiatric issues of contemporary concern, such as the proper definition of mental illness for psychiatric purposes, and the proper definition of legal insanity for legal purposes. This book was first announced, for publication in hard covers, in the Press's January to July seasonal list.

Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is professor of computer science at Northwestern and has served as vice president of Apple Computer's Advanced Technology Group. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Northbrook, Illinois. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book. In The Design of Everyday Things, Norman showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun. By the author of "The Design of Everyday Things," this is the first book to make the connection between emotions and how people relate to ordinary objects--from juicers to Jaguars.

Even though mental illnesses are common and cause great suffering in every part of the world, many health workers have a limited understanding about mental health and are less comfortable dealing with mental illness. This book is a practical manual for mental health care for the community health worker, the primary care nurse, the social worker and the primary care doctor, particularly in developing countries. After giving the reader a basic understanding of mental illness, the book goes on to describe more than 30 clinical problems associated with mental illness and uses a problem-solving approach to guide the reader through their assessment and management. Mental health issues as they arise in specific health care contexts are described, for example in a refugee camp, a school health programme or with people suffering from AIDS, as well as in mental health promotion. The final section combines quick reference information for common problems and it also includes chapters for the reader to personalise the manual for a particular location, for example, by entering local information on voluntary agencies, the names and costs of medicines and words in the local language for emotional symptoms.

Richard N. Kocsis, PhD, is a forensic psychologist in private practice. He is the author/co-author of close to 90 scholarly publications (articles, book chapters, etc.) on the topics of criminal profiling, serial violent offenders, and their criminal investigation. He has served as an expert consultant to law enforcement, emergency, and prosecution agencies, as well as private law firms. In addition to his clinical and forensic work, he has held various academic positions in the areas of forensic psychology and criminology, including Lecturer in Investigations (Policing). In 2000, he was awarded the Australian Museum’s prestigious Eureka prize for critical thinking in recognition of his scientific research in the area of criminal profiling.